Rare Beauty: Makeup that Celebrates Every You
Explore Selena Gomez's inclusive makeup line featuring cult-favorite liquid blush, skin-friendly tinted moisturizers, and products designed to empower self-expression.
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Rare Beauty is a makeup and cosmetics brand founded by singer Selena Gomez, focused on creating inclusive beauty products that prioritize mental health awareness and self-acceptance. Shoppers typically look for high-quality, thoughtfully designed makeup that offers both excellent performance and a commitment to positive messaging.
What Rare Beauty Is Known For
Liquid Blush
Lightweight, highly pigmented cheek color with buildable coverage
Tinted Moisturizer
Skin-friendly foundation with natural, breathable finish
Lip Products
Soft matte and glossy lip colors with comfortable wear
Mental Health-Focused Packaging
Products that include messaging about self-acceptance and mental wellness
Inclusive Shade Ranges
Extensive color options designed to work across diverse skin tones
Why Choose Rare Beauty
Inclusive Design
Products specifically engineered to work across multiple skin tones and types
Ethical Approach
Percentage of profits dedicated to mental health support through The Rare Impact Fund
Thoughtful Formulations
Lightweight, skin-friendly makeup that feels comfortable and natural
Modern Packaging
Minimalist design with meaningful mental health messaging
Before You Buy
Color Matching
Use online tools or in-store testing to find your perfect shade
Formula Testing
Sample products for skin sensitivity, especially with foundation and concealer
Budget Considerations
Entry-level products offer excellent quality at lower price points
Understand Your Skin
Select products that complement your specific skin type and tone
Product Lineup Comparison
| Feature | Entry-Level | Mid-Range | Premium |
|---|---|---|---|
| Price Range | $14-$24 | $25-$35 | $36-$45 |
| Target User | Makeup beginners | Beauty enthusiasts | Professional makeup users |
| Pigment Quality | Good | Very Good | Excellent |
| Inclusive Shade Range | Limited | Expanded | Comprehensive |
| Mental Health Focus | Basic | Enhanced | Full Integration |
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