Shop Blue Nile - Find Diamond Deals & Jewelry Savings
Discover Blue Nile's premium diamonds and custom engagement rings. Save on certified jewelry with transparent pricing and expert guidance online.
Save at Blue Nile
Browse gift cards and coupon codes to save on your next purchase.
Active Coupon Codes
Limited time offer. Extra savings on select items at Blue Nile.
20% off your entire Blue Nile purchase.
Save on your first order at Blue Nile. New customers only.
Free standard shipping on any order. No minimum purchase required.
About Blue Nile
Blue Nile is a leading online diamond and fine jewelry retailer specializing in engagement rings, wedding bands, and luxury jewelry pieces. Founded as one of the first major online jewelry retailers, Blue Nile offers customers the ability to build custom engagement rings by selecting individual diamonds and settings. The company focuses on providing high-quality diamonds with detailed certification and transparent pricing, making fine jewelry more accessible through their direct-to-consumer model. Blue Nile serves customers looking for significant jewelry purchases with educational resources and expert guidance throughout the buying process.
Why Shop at Blue Nile
Extensive Diamond Selection
Browse one of the world's largest collections of certified diamonds with detailed specifications and 360-degree imagery
Custom Ring Builder
Create personalized engagement rings by pairing loose diamonds with various setting styles and metals
Transparent Pricing
Access competitive pricing with detailed cost breakdowns and no hidden fees
Expert Guidance
Receive complimentary consultations with jewelry specialists via phone, chat, or video calls
Quality Assurance
All diamonds come with independent certifications from GIA, AGSL, or other recognized gemological institutes
Flexible Return Policy
Enjoy extended return windows and upgrade programs for future purchases
Popular Categories at Blue Nile
Engagement Rings
Classic solitaires, vintage-inspired designs, and modern halo settings with customizable options
Wedding Bands
Matching sets, eternity bands, and men's wedding rings in various metals and styles
Fine Jewelry
Earrings, necklaces, and bracelets featuring diamonds and precious gemstones
Loose Diamonds
Certified round, princess, cushion, and other diamond shapes for custom creations
Men's Jewelry
Wedding bands, cufflinks, and accessories crafted in premium metals
Gemstone Jewelry
Sapphire, emerald, and ruby pieces for those seeking Beauty in colored stones
How to Save at Blue Nile
Check for Promotional Offers
Visit the Blue Nile coupon codes page for current deals and seasonal promotions
Consider Lab-Created Diamonds
Explore lab-grown diamond options which offer similar quality at lower price points
Sign Up for Email Updates
Receive notifications about exclusive sales, new collections, and educational content
Compare Similar Diamonds
Use Blue Nile's comparison tools to find diamonds with optimal value based on the 4 Cs
Take Advantage of Upgrade Programs
Benefit from future trade-in value when upgrading to larger or higher-quality pieces
Shopping Features Comparison
| Feature | Standard | Blue Nile Select |
|---|---|---|
| Shipping Speed | 5-7 business days | 2-3 business days |
| Free Shipping Threshold | Orders over $99 | All orders |
| Returns Window | 30 days | 30 days |
| Price Matching | ✓ | ✓ |
| Jewelry Consultations | ✓ | Priority scheduling |
| Ring Sizing | Standard service | Complimentary |
| Diamond Previews | Virtual only | In-person showrooms |
Frequently Asked Questions
Are Blue Nile's diamonds authentic and certified?
All Blue Nile diamonds come with independent certifications from recognized gemological institutes like GIA or AGSL. Each diamond includes a detailed grading report verifying its authenticity and characteristics.
Can I see jewelry in person before purchasing?
Blue Nile offers virtual appointments and has select showroom locations in major cities. They also provide detailed photography, 360-degree diamond views, and a 30-day return policy for peace of mind.
How long does it take to create a custom engagement ring?
Custom engagement rings typically take 7-10 business days to create after diamond and setting selection. Rush delivery options may be available for an additional fee depending on the complexity of the design.
What payment options does Blue Nile accept?
Blue Nile accepts major credit cards, PayPal, and offers financing options through third-party providers. They also accept wire transfers for high-value purchases and provide payment plans for qualified customers.
Does Blue Nile offer international shipping?
Blue Nile ships to select international destinations with varying delivery times and customs requirements. International customers should check specific shipping policies and potential duties or taxes that may apply to their orders.
Save at Blue Nile
Browse gift cards and coupon codes to save on your next purchase.